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– The Advertising Effect: How to Change Behaviour
– Landing High-Value Clients

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe

These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion)

Here s How to Land High-Value Clients Most professionals spend thousands of dollars a month on pay-per-click advertising to get leads and don t really know if they are working for them or not Discover how you can land high-value clients using our step by step process and you will know the important business metrics to manage and improve upon as you go No more being in the dark and wondering if your money is being spent effectively

All the content is for demonstration only, we do not store the files and after reading you we ask you to buy a printed version of the magazine.

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