Emarketing: The Essential Guide to Digital Marketing, 4th edition
What the team from Quirk have been able to do is create a solid book on eMarketing that will be useful for a long time, regardless of the continuous changes in this field This eMarketing textbook addresses the core principles one needs to understand to use marketing principles effectively in the online space in a highly accessible format
If you are a marketer, this is a must have book; if you know a marketer, do him or her a favour and get it for them; if you are just interested in eMarketing and want to expand your general business knowledge, buy two copies – someone will want to borrow this from you
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