eCommerce 2016 Business- Technology- Society

eCommerce 2016: Business, Technology, Society

For undergraduate and graduate courses in business Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business

We do not store files and block access to them upon the first request from copyright holders.

All content posted on the site represents material that is freely available for viewing and downloading on the Internet. The collection of materials available on the Internet and their placement in the catalog is done automatically. In this case, the site administration does not exercise control over the added content.

The site administration also does not engage in activities related to the publication of unlicensed content, illegally stolen, and protected by copyright holders. The automated system only publishes links to material freely available from open sources.

The resource is always open to cooperation with copyright holders. If your exclusive rights to copyrighted objects are violated in any way using this resource (posting copyright-protected information), the administration is ready to assist you and remove/block the appropriate materials from the site.