CAPTIVATE: Public Speaking Secrets from TED Talks
Give a captivating TED talk
Case study: Kelly McGonigal, “How to Make Stress Your Friend”
Craft an opening that makes your audience lean in to hear more
Harness the power of storytelling to move your audience emotionally
Connect with your audience using conversational language
Engage, educate and entertain your audience
Case study: Sir Ken Robinson, “How Schools Kill Creativity”
Put statistics into context for your audience
Avoid the mistakes most speakers make
Create rapport by referencing common experiences and beliefs
Use the “magic word” to keep your audience engaged
Invoke emotions in your audience using Power-Words
Mesmerize your audience using the conflict in the story
Case study: Jack Andraka, “A Promising Test for Pancreatic Cancer from a Teenager”
Create knowledge gaps that keep your audience curious
Add organic humor to your talk
Add an element of newness to your talk
Deliver a powerful and persuasive presentation
Case study: Seth Godin, “How to Get Your Ideas Spread”
Go beyond sharing information to sharing emotion
Focus externally, not internally
Conclude using the “signal, summarize and sell” formula
Inspire your audience to action
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