CAPTIVATE Public Speaking Secrets from TED Talks

CAPTIVATE: Public Speaking Secrets from TED Talks

Give a captivating TED talk

Case study: Kelly McGonigal, “How to Make Stress Your Friend”

Craft an opening that makes your audience lean in to hear more

Harness the power of storytelling to move your audience emotionally

Connect with your audience using conversational language

Engage, educate and entertain your audience

Case study: Sir Ken Robinson, “How Schools Kill Creativity”

Put statistics into context for your audience

Avoid the mistakes most speakers make

Create rapport by referencing common experiences and beliefs

Use the “magic word” to keep your audience engaged

Invoke emotions in your audience using Power-Words

Mesmerize your audience using the conflict in the story

Case study: Jack Andraka, “A Promising Test for Pancreatic Cancer from a Teenager”

Create knowledge gaps that keep your audience curious

Add organic humor to your talk

Add an element of newness to your talk

Deliver a powerful and persuasive presentation

Case study: Seth Godin, “How to Get Your Ideas Spread”

Go beyond sharing information to sharing emotion

Focus externally, not internally

Conclude using the “signal, summarize and sell” formula

Inspire your audience to action


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